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If you are looking to drive more traffic to your website, you are missing out on a lucrative resource if you are not currently a member of YouTube. This article outlines what YouTube is and how it can help to direct traffic to your website.

What is YouTube?
YouTube is a website that is free to use where users can upload, watch and share videos.

How YouTube Can Help to Drive Traffic to Your Website
There are many ways that YouTube can help more qualified buyers to make their way to your website. YouTube already has a right search engine rank. If your website is new, your ranking is probably not very good yet. Posting videos on the highly viewed YouTube can increase your brand awareness. YouTube offers you the chance to put your user name and a link to your website under your video. Every person who watches your video will also have a chance to click on your website. If you make a really creative video, it can go viral wind up all over the web on popular sites like Facebook and Twitter. If this were to happen, you would see an immense spike in website traffic.

What Kind of Video Should You Make?
There are several kinds of videos that you can make for your business. Making a comedic video is always a good way to get a lot of views. If you can find a way to make a short clip that clearly displays your product, but also has comedic dialogue people will want to share your video. If that seems a little overwhelming at first, you can start out by putting up-tutorials on how to use a product. You can also make a video of you giving a few industry tips and tricks. Although the second two options are not as likely to viral as the first option, you will still get some hits on your video from people specifically targeting what your industry has to offer.

Be Friendly on YouTube
Have a link in your YouTube user profile to your company’s website. Take the time to engage with other YouTube users by making positive comments in their videos. The user may start a conversation with you and click on your profile where they will find the link to your website. Once that user finds you intriguing, they will most likely click on your website link to find out more about you and what you do.

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Here is a list of tips and tricks you can use to drive more traffic to your videos and increase the views on YouTube. The next time that you upload a video make sure you tick off all these great advices and you’ll see results in no time.

Here we go…

1- Add rich metadata related to your video (tags, description, titles,etc). Don’t use random popular tags, YouTube is not stupid.

2- Update your channel as frequently as possible. The more you upload, the more chances people will end up in one of your videos, and eventually people will subscribe to your channel.

3- Plan your stuff and do some research on your related videos, sort them by views, study them and come up with better ideas by modeling what successful people are doing.

4- Always watermark your videos with your logo or website’s URL, you can do this with any video editing software.

5- Add the URL of your blog or website in the description areas of your videos and include a call to action such as “subscribe!” or “visit for more awesome videos”.

6- Don’t do sub4sub. It doesn’t drive any traffic to your videos and you will look “cheap”

7- Try to become a YouTube partner. If you own the content of your videos (you also need to own the music), you can share revenue with YouTube but most importantly, you’ll be able to customize your YouTube channel with your own header and cool graphics and people love that.

8- Create compelling and controversial content. If the content is not compelling, your video will not become to go viral.

9- Include the keyword “video” in your title and tags as many viewers’ searches will likely include it, even if they search on Google. If your video is a tutorial, add “how to”, “guide” and “tutorial”, if it is a review then add “review”, “compared” and “vs”.

10- Keep your videos short. If your videos are too long, they may become boring after 5 minutes. If you make them very short, like 5 seconds and they are really good people will watch them at least one or two times more to check if they missed something.

11- Use Interesting and compelling thumbnails, more than 70% of views come from related videos so you want to make sure your thumbnails call viewers attention.

12- Allow people to rate, comment and embed your videos on their sites and blogs. (allowed by default)

13- Use annotations to display a call to action message like “subscribe to my videos” or to redirect your viewers to another video.

14- Only upload worth-watching videos.

15- Get a mentor or join a free course on how to dominate YouTube like How To Get Views on YouTube.

Alex is a pro YouTube Partner and has been teaching video marketing and YouTube tips for a couple of years now. He’s recently launched a free online course to help people to get more views to their videos and become popular. He has helped many small companies with social media and video campaigns and now he is offering his services to youtube users for free. Check out his work at How To Get Views.

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These days we are all craving the fifteen minutes of fame Andy Warhol promised us back in the Sixties. At least he promised our parents that but now we want it. Reality Shows certainly help to fulfill this promise but it is the Internet that really holds the greatest possibility that everyday slobs like us can achieve our dreams of glory. A simple home video shot on equipment no more expensive than a cell phone can now be seen by millions of people worldwide. Our clips can even make it onto network television on shows like Tosh.0 or even used as TV commercials. Although it is ridiculously simple to produce a potential viral video there are some basic dos and don’ts. First the don’ts;

• Don’t use alcohol. Although alcohol seems to be involved in a lot of the crazy stunt videos seen on YouTube and using it as a lube almost always results in hilarious antics from your crazy friends, it also introduces a wild card element into what should be a somewhat controlled situation. Out of control may be what you’re hoping for but for your subject, not for your equipment. Unleashing the God of Mayhem may result in the funniest clip ever when your friend, drunk on both booze and the spotlight of the camera, does things no sober person would ever do, but if he turns on you and your expensive camera gear, you’re in big trouble.
• Don’t use drugs. This is actually for the opposite reason than not using alcohol as having your subject nodding off may open up opportunity for funny pranks on him but any hilarious things he may say while under the influence may be unintelligible and his lethargic demeanor just doesn’t generate the kind of comedic energy to make for a really great viral video. There is also the danger with combustibles that the camera crew can suffer a contact high and blow the entire shooting schedule and budget on pizza rolls.
• Don’t involve children. Although kids in videos can be adorable and make for very popular clips, it is a fine line between adorable and exploitive and abusive.
• Don’t shoot clips that will embarrass your mother. Showing the world your mother tripping down stairs and revealing her lack of underwear my seem like the funniest thing you’ve ever seen, when you’re fourteen. You will grow to regret this and the kind of fame you will receive for both yourself and your family will not be the kind you so crave. Besides, your father is always fair game.

The things you should do to create a guaranteed million viewed viral video are;

• Promise sex. Don’t actually show anything that will guarantee your clip will never be shown on America’s Funniest Viral Video Show but make the viewer think the clip is building to something sexy enough to keep them viewing to the ultimately disappointing end. The huge let down can be hilarious in itself and once your clip has been seen it has achieved its goal. If done right it may even be passed on as a cruel joke to other perverts as misery loves company and no one likes to think they were the only one fooled.
• Use some imagination. Take a mundane, everyday occurrence that may seem appropriate to have videotaped and imagine the most amazing, unexpected freak ending you can. The setup needs to be something that looks natural, not staged, such as a birthday party, then spring the big surprise. With video effects, costumes and some simple in-camera tricks, any number of improbable scenarios can be acted out to look completely natural and spontaneous. Otherwise you just have to film everything, all the time and pray that lightening strikes. Good luck with that.
• Film cats. Cat lovers are fanatics. There is a parasite that cats carry that gets spread in their stool. If a mouse comes into contact with it and becomes infected the parasite affects the mouse in a very strange way. The mouse will lose its natural fear of cats. This essentially cripples the mouse as it will not even attempt to escape from the cat which will then eat the mouse thus returning the parasite to its own system where the parasite needs to be to complete its life cycle. Isn’t nature wonderful? What happens if humans get infected with this parasite? Perhaps living in an apartment with twenty cats is the human response to the parasite. At any rate, cat lovers are the easiest audience in the world, just show them cats. You can start an only cats all the time YouTube channel and make a million overnight. Why hasn’t anyone done this, if someone hasn’t already done this? It will only make your cat famous and only a real cat lover would want that.

Follow this helpful, insightful advice and you will be guaranteed to produce a million viewed Internet viral video.

Neal Warner is an artist, writer, filmmaker, member of the multimedia band The Tooners and founder of Director’s Clip, The Internet and Music Video Sponsorship Site (www.directorsclip.com)

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