Author: admin77

by Liana Turbureanu

However, you can’t create video content blindly without having a solid understanding of what your target audience wants to see or what the latest video marketing trends are. By familiarizing yourselves with the latest trends, you can emulate those strategies for your viewers and probably achieve a higher conversion rate.

Throughout this article, we’re going to dig into the 14 hottest video marketing trends of 2024. Use these in your strategy to reach a wider audience and grow your business.

Let’s get started.

1. Short-form video content
   Short-form video content has been taking the world by storm for the last few years. TikTok’s massive popularity led to the adoption of Reels by Instagram and Shorts by YouTube.

A short-form video is defined as a video that is less than three minutes in length—though 83% of marketers state that the best short-form videos are less than 60 seconds long. When 30% of marketers say they don’t have enough time to create video content, a 60-second-or-less video provides an outlet for quick and easy creation.

Short-form videos also have a better ROI than long-form videos, with videos about products and services performing the best.

However, there are so many popular types of short-form videos you could create. Put together comedic sketches related to your brand, create a product demonstration, share customer testimonials, and more.

Here’s an example of a product demo video that walks viewers through how one of The Woobles’ crochet creations comes packaged and can be made into an adorable little stuffy.

2. Live video
   Live streaming is a consistent video marketing trend, but with how accessible it continues to be, it remains extremely popular. A live broadcast is a great way to interact with your audience in real-time, showcase the product creation process, and even host live events.

One great way to sell (especially on TikTok) is through a live shopping event. This is what Mazza Boutique did with one of their recent live streams. The team went live to show off several products, adding links to the products from their TikTok shop to make purchasing easy. They even added a promo code (TikTok) for viewers to use.

3. Shoppable videos
   Shoppable videos are interactive videos that enable viewers to purchase products directly from the video’s interface. Due to the nature of video marketing, the ROI can often be difficult to discern.

However, when you’re able to generate sales directly from one of your videos, you’re able to see very tangible results from your strategy.

This is just one of the reasons that shoppable video is becoming so popular in the video marketing world. Another is that they work.

4. Simplified video production
   This trend is likely in part due to the influx of short-form, vertical videos that are often all shot on smartphones. But simplified video production is becoming a major trend.

And this is one that we love to see because it means video production is becoming much more accessible to companies of all sizes. Large corporations and small, one-person shops can both benefit from video marketing.

While there are some types of videos you might still want to create with a major production—like explainer videos or product videos—there are so many more that can be filmed with just a smartphone, a ring light, and a tripod.

More than that, you can use your raw footage as a part of your videos. Goodbye, expensive and hard-to-use video editing software. Hello to the ability to record and immediately share.

Here’s an example of a simple video by candle/soap company Sparta Candle Co. The team has a really basic filming setup—likely, as we mentioned, not much more than just a smartphone and a tripod. They may not even have any lighting other than the room’s lighting.

But it works. It’s a timelapse of two team members creating one of their new soaps. It’s mesmerizing, incorporates fun audio, and appeals perfectly to their audience—with little to no hubbub about production.

5. UGC videos
   UGC—or user-generated content—videos are videos that were created by a customer about your product. These are fantastic videos to try to incorporate into your own content strategy. They’re a much more authentic type of content.

However, one thing that has popped up lately in the UGC world is UGC creators—content creators who specialize in creating UGC videos for brands to share on their pages.

While these are contracted by the company, they still give off that air of authenticity, resonating more with a company’s audience than traditional marketing content would.

Let’s take a look at a couple of UGC videos. Many UGC creators are not creators in their own right, instead focusing on recording videos for brands rather than building up their own audience, so it can be difficult to tell which videos are paid-for UGC versus organic. But this isn’t always the case.

In this UGC video for a toilet paper brand, a creator put together a skit about getting the “best bum photo” for a contest the brand was putting on. It makes for a humorous piece of content (right in line with the brand’s personality) that the company was able to share on its own feed.

6. Video SEO
   While we often talk about video marketing and search engine optimization, you don’t always hear those two mentioned in the same strategy. However, with Google showing more and more videos in search results, it’s time to start focusing on video SEO.

According to Google, video (mostly from YouTube) appears in search results in four different places: the main search results page, the Images tab, the Videos tab, and Google Discover.
In this day and age, it’s not enough to just get your articles to rank on Google—you want your video content to rank, as well.

Here are a few video SEO tips for getting your video content in Google’s search results:

Make your videos easy to find by placing them on public web pages, using meta tags, and creating a video sitemap

Turn on indexing for your video content

Ensure Google can fetch your video files

Add key moments to your YouTube video

7. Vlogging
   Vlogging, or video blogging, has been around for a long time—the first vlog was uploaded to YouTube in 2005. However, this has typically been done by bloggers, creators, influencers, and others using this as a more personal nature.

But now, vlogging is making its way into brand marketing strategies. People want to see a more human side of businesses, and vlogging is the perfect way to do this.

For example, companies can have team members take over their social media with “Day in the Life” videos. The team members can explain what they do, how their work impacts the products the customer receives, and more.

This gaming dice creation company vlogged their experience at a convention the business owner recently attended.

8. Educational video content
   Educational video content is nothing new in the world of B2B software and service companies. Creating long-form video content to educate their users on how their tool and their industry work is a common strategy.

However, educational video content can—and should—be used in the eCommerce world as well. Educate your audience about your industry, how your products work, and more.

For example, if you sell healthy cereals, start talking about common ingredients used in your cereals versus other cereals. Educate your audience on how to live a healthier lifestyle so they’re more aware of what they’re putting in their bodies.

As another example, this marshmallow company is educating its users (via short-form video) on if its marshmallows can be roasted—and what it looks like when they are.

9. AI videos
   With AI making a big splash in the content creation world, why not try it out for your video? AI—or artificial intelligence—can create copy, art, code, and even video.

There are a number of ways to use artificial intelligence tools in your video marketing strategy. Here are just a few:

Cut down long-form videos into bite-sized clips

Repurpose written content into video content

Auto-generate captions for accessibility (more about accessibility later)

Get AI to completely create a video from scratch—just by providing it with a script

There are a number of AI video generators you can test out to see which makes the best videos for your needs. Consider parsing pieces of AI-generated video with your own product footage to create a full video at a much faster pace.

10. Silent videos
    Silent videos—or, at least, providing the ability to watch videos silently—are a major trend for this year. 75% of people keep their phones on mute even while watching video content. Whether they’re out in public, lying in bed, and don’t want to disturb a bedmate or roommate, etc., there can be many reasons someone can’t have or doesn’t want their sound on.

But this presents a problem when most if not all, videos include audio. Enter silent videos.

Silent videos don’t necessarily need to be silent. Many still have some sort of background audio for those listening with sound. And others have dialogue—but they include captions so the content can still be consumed silently.

Here’s a great example of a “silent” video from makeup brand KimChi Chic Beauty. There is a song in the background, but the entire point of the video is to show off the pigment of their eyeshadow. It’s purely visual and can be easily viewed no matter what volume someone’s phone is.

11. Video accessibility
    We’ve mentioned captions a lot in this article. That’s because they are a requirement for video marketing. Not only do they allow people to watch videos in silence, but they also help people with disabilities access your content.

66% of users end up feeling frustrated, let down, excluded, or upset by inaccessible entertainment. Ensure that you’re not part of that problem.

Here’s an example of a video that includes captions for everything the man in the video is saying. This can help those who may be hard of hearing or using a screen reader to still understand what is being said in the video.
Other ways to make sure your video content remains accessible are:

Including alt text on all audio/video uploads/embeds on your website

Of course, adding captions

Providing transcripts for your audio/video content

Filming with colors that are easy to see

Including audio descriptions for visual content

12. Looping videos
    A looping video is a video that automatically replays itself. TikTok videos, Instagram Reels, and YouTube Shorts are all examples of automatically looping videos.

However, you can use that loop to your advantage to increase plays and the amount of time people spend watching your video. Do this by making your audio and/or video footage appear to merge the end and beginning of your video together seamlessly.

13. Social media stories
    Most social media platforms include some sort of story—disappearing photos and videos that your audience can view and interact with. Instagram Stories is one of the most popular platforms for this type of content.

Brands can use a number of content formats here—graphics, text-only, images, and video. However, we’re starting to see a trend towards a lot more videos. This falls right in line with the vlogging for brands trend—stories provide a great outlet for vlogging-type content.

Because this type of content is taken at the moment, it also doesn’t include fancy equipment. Just a video marketer and their smartphone.

If you haven’t yet, start incorporating social media stories into your video marketing strategy. Don’t put this solely on your brand’s social media manager. Instead, work with them to create solid video content that helps bring your customers into the fold of how your brand creates and sells its products.

14. Video animation
    Animated videos are becoming more and more popular. More than half (55%) of video marketers created animated video content last year—and that’s likely to increase this year.

Video animation takes all sorts of forms. You can easily create a basic animated explainer video using DIY video editing software like Canva, Visme, or Biteable. You could also use an AI tool like Steve AI to create an animated video.

But the most common way is to hire an animator who can help create high-quality animated video content. This can be a fun way to promote your products.

Source>> https://videowise.com/blog/video-marketing-trends

by Duryodhan Sahu

In the current era of hyper-connectivity, establishing a robust online presence is imperative for business success. However, for numerous small and medium-sized businesses (SMBs), the idea of creating an e-commerce platform may seem daunting, primarily due to financial limitations. This is where economical e-commerce website design companies come into play, offering a multitude of benefits that render online retail accessible to enterprises of varying sizes. You should keep reading this article if you look forward to deepening and augmenting your understanding of how beneficial the affordable ecommerce website design company or top ecommerce website development company can be.

Reinventing Cost-Efficiency

Economical e-commerce website design companies specialize in providing cost-effective solutions without compromising quality. By harnessing open-source platforms, readily available templates, and efficient development processes, these firms significantly reduce the financial barriers associated with launching an online store. This newfound cost-efficiency empowers SMBs to allocate their resources strategically, fueling growth and maximizing profitability.

Tailoring Solutions within Budget Constraints

Despite their budget-friendly nature, these companies offer an array of customization options, ensuring that each online store reflects the unique brand identity of its proprietor. From customizable templates to adaptable plugins, businesses can tailor their e-commerce platforms to meet their specific needs without exceeding their budget. This level of customization fosters brand differentiation and elevates the overall shopping experience for customers.

Accelerated Deployment, Expedited Results

In the fast-paced realm of e-commerce, time is of the essence. Economical e-commerce website design companies excel in delivering projects promptly, leveraging their streamlined workflows and pre-existing assets. This accelerated deployment capability enables businesses to launch their online stores quickly, minimizing time-to-market and enabling them to commence revenue generation without unnecessary delays. Continuous Support, Seamless Maintenance

The journey doesn’t culminate with the launch of an e-commerce platform. Economical design firms provide ongoing support and maintenance services to ensure that websites remain functional, secure, and up-to-date. From addressing technical issues to implementing updates and optimizations, businesses can rely on these firms to provide the necessary support to keep their online stores running smoothly.

Access to Leading-Edge Technology

Economical e-commerce website design companies stay abreast of the latest technological advancements, ensuring that their clients have access to cutting-edge features and functionalities. From mobile responsiveness to search engine optimization, these companies integrate modern technologies into their designs, enhancing the performance and visibility of online stores.

Scalability, Future-Proofing Your Business

As businesses evolve, so do their e-commerce requirements. Economical design firms offer scalable solutions that can grow and adapt alongside their clients’ businesses. Whether it involves expanding product lines, accommodating higher traffic volumes, or integrating new features, these firms provide the flexibility needed to scale operations seamlessly without incurring exorbitant costs.

Economical e-commerce website design companies offer a plethora of benefits that empower businesses to establish and grow their online presence without breaking the bank. From cost-efficiency and customization to accelerated deployment and continuous support, these companies provide the essential services needed to thrive in the competitive world of e-commerce. By leveraging the expertise of affordable ecommerce website design company or top ecommerce website development company, businesses can unlock the full potential of online retail and achieve their growth objectives with confidence.

Source>> https://www.amazines.com/Website_Design/article_detail.cfm/6265831?articleid=6265831

by LANCE CHAPMAN

Search engine optimization remains to be one of the most elusive internet marketing approaches today. There is much information about it, and so is the misinformation surrounding it, making it utterly confusing for many people. However, despite the jumbled up facts and misconceptions, one point that remains is that it is one of the most effective ways to get quality, targeted and unlimited traffic to websites.

Many are the approaches being used to execute search engine optimization, with blog posting a top consideration that may still use to this very day. Guest posting is a content marketing strategy, and it is a vital method for any business or brand keen on spreading its tentacles amongst similar like-minded companies across the internet. Blogging is always known to be effective in not just sharing useful information with followers, but also it can be used to build communities, get subscribers and grow the customer base of business.

What is Guest Posting?

Also known as guest blogging, guest posting refers merely to writing and publish a blog on another person’s website or blog. If done in the right manner, guest posting can be incredibly powerful both to the blogger as well as the publishing site. However, if done in the wrong way, its consequences may be devastating to both parties. It goes without saying that posts destined for guest blogging must be of an impeccable quality so that the visitors of the publishing site may find it relevant and useful.

How does guest posting work

When you are a blogger, and you publish a guest post on another person’s website or blog, you will not just be looking forward to sharing useful information with their audience. The primary objective of guest blogging is to earn a valuable backlink (discussed in detail below) to your website. With every guest post you publish, you will leave your bio information and a link back to your site so that the readers may navigate from the publisher’s website to your site if they want to learn more about the topic you wrote about. So at the end of the day, you will be getting a relevant, quality link back to your site, as well as an increase in traffic from the readers who will be clicking through to your website.

Guest Post and Search Engine Optimization

The objective of search engine optimization is to get your website ranking high up the search engine result pages so that you can have access to unlimited free traffic. There are some approaches used to achieve this, and guest posting is believed to be a practical approach, with a plethora of benefits that supersedes just the mere sharing of content. Here is a look at some of the specific ways through which guest posting is essential as far as search engine optimization is concerned-:

Quality backlinks

A backlink is one of the standard metrics used by search engines like Google to evaluate a site’s relevance and calculate its rank. Back in the days, it was possible to increase search engine ranking by merely having thousands of backlinks pointing back to your site. As a result, a majority of marketers began posting thousands of articles to article submission sites so that they can have many backlinks to enhance their SEO ranks. However, this was not a right approach because the links were of inferior quality and the sites which ended up getting top positions were not relevant to the information needed by users.

The most significant concern when it comes to creating backlinks is the quality of the links and not the quantity. It is recommended to have a few links from quality sites with high domain authority as opposed to having thousands of backlinks from thin sites with low domain authority. In fact, the search engines are now punishing sites with thousands of low-quality backlinks.

Now that you have an idea of how backlinks play out in SEO, let’s look at how guest posting fits into all these. As indicated earlier, every guest post you create will have a link pointing back to your site. The idea of guest posting is to have your blogs posted on different websites with higher authority than yours across the internet.

When the search engines notice that many authority sites have links pointing back to your website, they will perceive that your site must be of great value and relevant to the industry, and consequently increase your site’s authority and reward you with higher rankings. This is the primary way how gust blogging contributes to a site’s search engine optimization, though there are other benefits as discussed below.

Enhance the site’s credibility

When you write in a particular niche and share your content across multiple relevant websites through guest posts, you will soon pass out as an authority in the field, increasing the number of people interested in reading your posts on a regular basis. The process will also see you build trust amongst your followers and the new people arriving at your website through the various guest posts you have all over the internet. To the search engines, increased authority is an indication of relevance and good user experience, which will then compel them to rank your website higher in that particular niche. This will go a long way in giving you lots of free, targeted and high-quality traffic.

Guest posting stimulate social network shares

Gone are the days when social media networks were ignored as part of an SEO strategy. Most search engines now consider the amount and nature of activity in the social pages to gauge the relevance of content as well as the user experience. There is numerous example where social media posts ranked on top positions in the search engines just because of the shares and the comments the post received. It shows that social media is powerful in ranking and should never be ignored when thinking about SEO.

When you create an exciting guest post, and it ends up getting thousands of shares, likes, and mentions across the internet, it becomes clear to the search engines that your information was of good value to the users, and they showed their appreciation by sharing it with their friends in social media. This is a strong indication of relevance which the search engines are interested in when calculating site rankings, and consequently, your search rankings are bound to increase.

Still, with social media networks, you will gradually grow your social media following as you continue to post more guest posts. With time, you will have a passionate community of people who will be highly interested in your content, and even you will no longer be creating guest posts, the content on your site will continue to get shares and mentions all over the internet. This will contribute to your site’s authority which will have a direct impact in the rankings, thus being a good thing as far as search engine optimization is concerned.

High-Quality Traffic

Quality traffic is an essential part of search engine optimization. One of the benefits of guest blogging is that it will direct highly targeted traffic to your website. This is the kind of traffic that will come to your site and not leave immediately because they will find useful and relevant information on the sites. They will also take time to click through other links on the sites to explore other content you have to offer. This will lead to little bounce following rate – a metric the search engines love to use while evaluating sites. With this quality of traffic, your search rankings are bound to increase with time.

Increase the domain authority of your website

Guest blogging is a highly effective strategy for increasing the domain authority of your website. The higher the domain authority, the better the search engine ranking of the website and the higher the amount of traffic the site will get. With blog posting, domain authority comes from the fact that you are producing high quality and relevant content that gets shared across different places online. It is a little gift you get in addition to increasing the site’s authority.

Secondly, your guest posts will likely be posted in blogs and websites with higher domain authority than your websites, and this kind of interaction may also contribute towards your site getting more credibility and gaining higher domain authority. Additionally, the increase in the number of high quality and relevant backlinks will go a long way in helping the site get more credibility and more authority on the internet.

The one thing that must, however, be stressed when considering guest posting as a means of enhancing search engine optimization for your website is quality and relevance. It is imperative that you research your niche and do guest posts only on blogs with higher authority and relevant to your specific niche. This is not like when you are dealing with article submission sites where there is no regard for quality or relevance. Also of great importance is the use of keywords while creating the guest posts.

It is vital to research and use the proper keywords as these are the terms that users will type in the search engines when looking for answers. If you get the keywords rights then write high-quality posts, nothing will stop you from getting good SEO results. Finally, guest posting must be done in moderation. It is not advisable to go for guest posting services that will automate the process for you. Such services are not natural, and the search engines have a way of detecting them, and will not fail to punish your site if you are found guilty of trying to use shortcuts to achieve higher rankings.

Source>> https://www.amazines.com/Search_Engines/article_detail.cfm/6249164?articleid=6249164