Video Marketing Strategies and Trends for 2023

  1. Social media video advertising
    This is the major part of social media marketing. Advertising your videos on social media encourages users to follow brands on the site and discover new products. Getting creative while telling stories is the only essential thing required. You should have the perfect combination of organic and paid video content in your digital marketing strategy.
  2. User friendly video content
    User generated video has been popular on various social media platforms. Every video is different and unique in its own way.
  3. Vlogging vs blogging
    Vlogs have emerged as an excellent way of brand storytelling over time. You may find vlogs on various topics. Vlogging over YouTube and other platforms is the new blogging. Vlogging is becoming more famous through tools like Instagram TV and DIY videos, etc. You just need a video capturing instrument, like a phone or camera, a microphone, an editing software and an account on the video sharing platform, like YouTube.
  4. Interactive videos
    It can be a virtual reality or a game. You have to provide users with something to do after watching the video. Keep them engaged and maintain the connection with interactive opportunities. The link or action associated with your video should be interesting. Mention a CTA option along with your video.
  5. Creating short videos
    Users these days are very busy and have less time to invest on video marketing. So a short and appealing video can attract your target audience.
  6. Long format video
    Even though shorter videos are getting popular, but longerer format videos are also on rise. People tend to watch full length videos online specially on YouTube.
    7.Live streams
    This pandemic has halted in-person experiences and events. This has made live streams/ live videos a trend for businesses to effectively communicate with their customers. It has helped influencers, music artists, entrepreneurs, local brands and others.
  7. Educational video
    Online learning videos are in demand. Consumers prefer watching videos about a product/ service, more than reading ebooks, manuals, articles or presentations.
  8. Personal video interaction
    The credit goes to the Covid-19 pandemic for making this strategy a trend. Now more people are interacting with one another through video chat platforms like Zoom, Google Meet, Google Duo, Microsoft Teams, etc.
  9. Optimising for soundless playbacks
    Many users are watching videos without sound due to various causes, like not wanting co-workers to know what’s playing on the screen, watching video on phones in public places,etc. Captioning your videos and optimising them to play without a sound is what’s in trend and will make your video content more accessible.
  10. Searchable video
    The video you have created should be searchable on Google and other search engines.
  11. Shoppable video
    These are the short video clips which let the user click and make a purchase instantly. These videos let users buy a product/ service without leaving the video platform. These generally pop up in between Insta Stories or SnapChat from people you follow.


How to make a viral video on social

A step-by-step guide on how to make a viral video on social
Videos can go viral on a variety of different platforms. But what goes into creating a viral video in the first place? And how can you ensure the largest audience possible sees your video content?

Sprout’s video team is well-versed in creating video content that reaches large audiences. Here are some of our expert tips that you can put towards your own video production and optimization.

  1. Pinpoint your goals
    Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.

Are you looking for brand awareness? Hoping to grow your online following? Or do you want to generate conversions?

Each purpose will require your team to create different videos for audience members at different stages of the funnel. Know your goals before you begin production.

  1. Know your audience
    If you don’t know anything about the people you’re targeting, your video will fall flat every time. To create a piece of content that will perform well with your target audience and beyond, you need to know what will resonate with them and make them want to share your video.

One way to understand your target audience is to create social media personas and an empathy map. These will give you insight into what will grab your audience’s attention and what they look for online.

  1. Start with a brief
    Plan everything out thoroughly and create a creative strategy brief and a storyboard. This will shed light on your actual goals, key messages, tone, length, distribution channel and more.

A good brief helps align messaging and a video’s overall purpose from the content team all the way to the video production team. This way all of your content will be cohesive and have the same overall vision, strengthening your brand. Here are a few sections your brief might include:

Working title: This will help guide the overall concept.
Description: What do you want your video to be about? What is its purpose?
Key items to include: Are there specific points you need to hit in your video?
Related content: What related content do you have that you can reference, or include?
Competing content: Who are you competing with?
Platforms: What platforms will this be shared on? What versions do you need for various platforms?
Video format: Will this video be filmed vertically? Horizontally?
Keywords: Especially important for platforms like YouTube that have an SEO-driven search element.
Important hashtags/mentions to include: Important for trends and partnerships.
Calls to action: Are you asking your audience to do something?

  1. Start strong
    Every good viral video grabs attention immediately. The best way to do this is by using the word “you” within the first five seconds of your video—research shows if your video uses language like “you” or “your” in the first few seconds, you get a higher retention rate.

Other ways to start your video for maximum results include:

Create a plot twist or be unpredictable
Create a “hook” at the beginning: ask a question, introduce a list etc.
Make your content #relatable
Engage your viewers’ emotions
Incorporate attention-grabbing audio/music clips
Forget about being promotional

  1. Tell a story
    Content is all about storytelling. As viral videos skew shorter, you want to tell a compelling story in a short amount of time, by choosing a universal context for your creative concept. For example, the context of “Monday Mood” is universal and doesn’t need much time to explain.

Play to tropes your audience knows so you can jump right in without much backstory. This is a great way to create relatable content your audience will enjoy and will want to share with friends and family. It’s also a great starting point to upend expectations and to grab attention.


12 Tips To Go Viral On YouTube 2023

1. Make Unique Content
You know more than 500 hours of videos are uploaded on YouTube every minute. And if you want to know how to go viral on YouTube 2023, then you need to make unique content.

2. Keep It Short & Sweet
With Youtube shorts and trending Instagram Reels, the attention span of the viewers is very less. The duration of the video is the key point to get across your message to your viewers. So, how to get a Youtube video to go viral, the answer is to make compelling short videos to grab the audience’s attention.

3. Share Your Content Over Social Media
Social media gives you and your videos the biggest shoutout it needs. Keep sharing your YouTube videos on social media and learn how to make a video go viral on YouTube.

4. Create Relatable And Emotional Videos
If you want to know how to make my song go viral on YouTube, then this is one of the easier ways to make your songs go viral on YouTube. The audience likes something that is relatable and emotional hence this is one of the most important steps in going viral on YouTube.

5. Reach Out To Content Creators
Reach out to creators who make videos in your niche, you can ask them to share tips on how to make a video go viral on YouTube. Also, you can collaborate with them and in return, this will help you to get subscribers to your YouTube channel.

6. Know Your Target Audience
If you don’t know your audience well, then all your hard work is going to be at stake. Hence you need to know what your audience is interested in. Then you can make videos accordingly that will help you to get views on YouTube.

7. Play With Keywords
As you know, YouTube is a search engine; hence you need to optimize your videos by using keywords in your YouTube title, descriptions, and YouTube tags. You can use vidIQ and Tubebuddy to search keywords because that is one of the easiest ways how to make a video go viral on YouTube.

8. Make Quality Content And Be Consistent
If you want to know how to go viral on YouTube 2023, then you should know that consistency is the key. Post your videos consistently and make quality videos that will either educate or entertain your audience. You can get sponsorship for small channels and add the sponsor links in the description. You can also organize giveaways that will help you to attract a lot of attention on your YouTube channel.

9. Create Shareable Content
If your content is loved by your audience, they will definitely share your content on social media or with their family and friends. This is also one of the best ways to get views on YouTube.

10. Tap Into Trendy Topics
To go viral on Youtube, focus on creating content that is trending at the moment and appears at the top of the search engine. It is essential to join the bandwagon as the competition is immense, and attracting viewers based on trending topics can help you attract some eyeballs and help the video go viral.

11. Enticing Thumbnail
There is absolutely no one formula that works for all YouTubers. An interesting video thumbnail can encourage viewers to watch the videos. Creating thumbnails that are specific to the video’s content helps increase views. Additionally, adding subtitles and videos in the playlist makes the videos accessible to different people and hooks them up on your channel, compelling the viewers to watch other videos too.

12. Conclusion
Now that you know to get Viral on YouTube, go ahead and try these tips! Let’s get you trending on YouTube! It is a combination of various techniques that make a video go viral. But everything boils down to being consistent, understanding your target audience, and create videos which are liked by the audiences.


9 Tips on How to Make a Viral Video

  1. Be emotive
    A viral video heavily contains the element of emotion. But it doesn’t always mean that the audience will receive the video positively. Sometimes, a video can gain infamy and receive immense backlash. As a marketer, that’s obviously not what you want. So, when you plan to make a viral video, aim for humor and joy. Try to make people feel good and you’ll have a winner. Here’s one we can’t stop thinking about from Blue’s Clues’ very own Steve.

2. Share it multiple times
People generally assume that when a video goes viral, it happens organically. Many times, it can be the case. But sometimes, a video goes viral when it is boosted through advertising or promoted by various media platforms or prominent celebrities. So, don’t forget to share your video on multiple channels. Visibility is important to make something gain momentum.

3. Create shorter content
On social media, it is difficult to keep new viewers hooked for a long time. To get around limited attention spans, keep your video short and sweet. Generally, a cold audience is not interested in watching a 15-minute video, so limit yours to a few seconds or a minute.

4. Try to stay relevant
Make sure that you stay up to date with the latest trending topics, hashtags, memes, and other current events. After this, try to create content that aligns with things that are relevant. It’ll help you ride the trending wave and more people will be able to discover you and your brand. For example, when Taylor Swift released “I Bet You Think About Me” from the vault, Duolingo came out with this hilarious TikTok stanning the singer:

5. Interact more
Posting a video and then waiting for it to blow up does not always work. So, after you upload your video, stay engaged on social media, try to get it shared, monitor the engagement, and interact with the audience. When the video goes viral, you will also have to interact with different media outlets so that your content reaches more people.

6. Give more than you get
This is a general attitude that you should have while creating viral video content. Apart from staying relevant, it’s also important you make valuable videos. When you create inspiring, educational, or informative content, the audience will be more willing to like, share, and comment. This will help you build an authentic fan following. Here’s a really great video from fashion designer and YouTuber Justine Leconte that’s value-packed.

7. Keep the video format in mind
You have to make a video that is optimized to be shared on social media. This means that you have to consider the device on which the audience is viewing your content which, most of the time, is mobile phones. Another thing to consider is that most of the videos watched on social media; specifically Facebook and LinkedIn, autoplay on mute, so optimize your video accordingly and make the first few seconds enticing.

8. Add a catchy title to your video
Before you share your video on social media, do some research and find keywords relevant to your video’s content. See which ones get the most clicks per month and add them to the title of your video. For keyword research you could use, Ahrefs, or TubeBuddy (a tool for YouTube). This is a vital part of search engine optimization (SEO). It will optimize your title and allow the various social media platforms where you upload your video to recognize and recommend it to people. This will make the video rank well.

9. Create an appealing thumbnail
Another thing that is equally as important as the title is the thumbnail. It’s the first thing a social media user will see when they spot your video, especially if that platform has no autoplay. So, create a custom thumbnail that both suits your video and demands a click from the viewers.

5 Easy Tips On How to Make a Video Go Viral

  1. Keep It Short and Sweet
    Our attention spans are shorter now than they have ever been. This is why you should get to the point of your video early on.

Try to make your video as short as possible without missing out on the key points you’re looking to get across to your audience. The length depends on which social media platform you’re using, but as long as you keep it entertaining for the majority of your video, you’re bound to keep your viewer’s attention.

For example, TikTok only allows creators to make videos for up to 3 minutes. When you’re competing against millions of 15-second videos on an app that’s designed for users to endlessly scroll, your 3-minute video might not go viral.

  1. Have a Clear Point
    What’s the point of your video?

Are you trying to make people laugh? Do you want to inform them about a topic you’re passionate about? Do you want to share a story near and dear to your heart?

Having a niche is a great way to make sure you’re reaching a specific audience.

It also helps if you’re super passionate about your niche. Not only will your audience be able to tell, but it will make the video creation process way more fun for you.

  1. Stay Relevant
    On social media, trends come and go in a matter of days. Make sure your video is relevant to what’s going on in the news, pop culture, or internet discourse.

If you see a TikTok or YouTube trend, there’s no shame in joining in on it. Just make sure you add your own spin to it—that’s what will make you stand out from the rest.

  1. Try to be Relatable
    Viral videos heavily rely on sharing. Your viewers will share your video with their friends and family if they connect with it.

Being relatable boils down to being your raw and honest self. In the end, we’re all human and have never had a unique experience. Use that to your advantage and connect with your audience.

Do you have a specific pet peeve? Are you feeling particularly isolated and want to reflect on your feelings? Just talk to your camera like it’s your friend. People are bound to relate, find it funny, or empathize with you.

In the end, all we’re looking for is human connection.

  1. Be Consistent
    The chances of making a viral video on your first try are pretty slim.

Don’t be discouraged, it’s a perfect opportunity to find your niche and grow your audience.

Try posting on a consistent schedule multiple times a week. You’re bound to get more views if you post more frequently and consistently. And who knows, maybe the next one you post will go viral!