8 Tips for an Effective Video Marketing Strategy

Experts have dubbed video one of the most important developments in the marketing world, and it’s not going anywhere anytime soon. Video is no longer an up-and-coming content marketing trend—it’s an integral part of many companies’ marketing plans.

In other words, video waltzed through the content marketing door, took its shoes off, and got comfortable. And it’s effective, too – including videos on your landing pages can increase conversions by 80%.

In addition, 92% of mobile video consumers share videos with other people.

Video is a powerful tool for reaching and engaging your target audience.

In this post, we’ll take a look at eight things your video marketing strategy should include to take your efforts to the next level.

  1. Create a posting schedule
    Viewers expect regular content updates, so it’s important to think of your videos in terms of campaigns instead of posting videos at random. Think of stories that you can tell and break them into multiple parts, posting a new update each week.

After you’ve established the content of your videos, create a publishing schedule.

Establishing and maintaining a consistent posting schedule will encourage your audience to come back for more videos. You can also space your videos out over time and use them to lead viewers up to a big product launch or exciting announcement.

Continue to implement new campaigns according to your posting schedule to keep your audience engaged in your content.

This will also help to establish your business as a leader in your industry if you post consistent, helpful video content.

  1. Include tutorials and demos
    Want to explain how your products work?

With video marketing, you can create content that demonstrates how to use them. If someone has a question about your products or services, they can view your videos before purchasing.

For example, if I want to buy a new backpack for hiking, I can go online and check out reviews and video demos from popular brands. Then, I can better compare the features and choose the best backpack for me.

Tutorials and demos can ease customers’ concerns and help them feel confident in their decision to purchase a particular product or service.

Tell stories
If you’re like me, you love good stories—stories that reel you in and keep you on the edge of your seat.

Incorporating stories into your video content is a great way to improve viewer engagement. Rather than simply introducing your company, your mission, and your products, look for ways to tell stories with your videos. How does your company impact your clients?

Are you making a difference in the community?

Develop your story, and use videos to share it with your audience.

  1. Show your personality
    Your videos are a great chance to showcase your company culture. People don’t want to watch boring videos. They are more likely to watch videos that are engaging and full of personality.

Think about what sets your business apart, and highlight that in your videos.

Don’t waste time creating videos that don’t do your company justice.

  1. Incorporate customer-generated content
    People love seeing themselves in videos, so why not make your customers the stars of the show? You can encourage them to create videos while using your products and services, then post those videos to your social media profiles and website.

When people see themselves in the videos, they will likely share them with friends and family. And every time someone shares one of your videos, your brand will gain exposure in the newsfeeds of a wide audience of people.

  1. Don’t forget calls to action
    Don’t forget to include calls to action in your videos.

If you want someone to visit your website or follow you on social media, let them know. If someone is speaking in the video, they can easily instruct viewers to take a desired action. You can also include text in your videos that links to your website and encourages viewers to check it out for more information.

Customers might enjoy your video, but if they have no idea what to do after they watch it, you may be pouring time and money down the drain.

Adding a call to action is simple, and can spark conversions that may never have otherwise happened.

  1. Optimize videos with SEO content
    Did you know that Google indexes YouTube videos?

So when someone searches for your brand and a particular phrase, you have the opportunity to show up multiple times in the same search. To optimize your videos, you can include keywords in your video descriptions.

And you can add shortened links with calls to action that encourage people to visit your website or a landing page with a special offer.

You can also take advantage of YouTube’s tagging feature, which determines the relevance of your videos and groups similar videos together. This will help your video appear as a “related video” when viewers watch similar content.

  1. Evaluate success
    In order to create successful video marketing campaigns, you have to understand and evaluate the effectiveness of your video marketing strategies. Many video hosting sites include analytics and can give you an idea of how your videos are performing.

You can use these analytics to analyze metrics such as the number of times of video is played and the percentage of visitors who clicked the play button.

Additionally, you can integrate your videos on your site and monitor the results with Google Analytics. This will enable you to get the same level of insight with your videos as all of the other content on your site.

Video has gained a tremendous amount of momentum in the world of marketing, and it’s not expected to lose traction in the near future.

Source>> https://www.webfx.com/blog/marketing/8-tips-effective-video-marketing-strategy/

Watching Videos in YouTube

Uses of the internet are limitless. We can use it to chat, browse social network sites, play online games and of course to watch videos. It is no big surprise that YouTube has become everyone’s favorite site to visit. Millions of people go to this site everyday to watch various kinds of videos.

You don’t have to be a professional to be able to upload videos in YouTube. As a matter of fact, most of the videos here are made or filmed by ordinary people at ordinary places using non-professional cameras.

Not only could a virus spread quickly but videos too. They even coined the term viral video for most watched videos. With the ease of just clicking your mouse, there is no doubt uploaded clips can easily become a hit.

YouTube can also make someone an instant celebrity. A man who showed his dancing prowess through his video entitled Evolution of Dance garnered a whopping 140 million views. Here, he performed various kinds of dancing from different generations. Not only he gained popularity but he can now also perform in gatherings if asked to.

He would probably just have his family, relatives and friends as his audience and his great talent will remain hidden and wasted if his video was not uploaded in this site.

Other popular TV programs like America’s Funniest Home Videos will not show the whole video of this man. They could show some funny bits of it but never the whole thing.

An addition to some popular videos in this site is the Battle at Kruger. A poor baby buffalo was chased by lions into the mouth of a hungry alligator. Luckily, a herd of buffalo saved their baby just in the nick of time before they took revenge on the furious lions.

This video already has 50 million views. This shows that there are lots of people who are really interested in seeing these kinds of happenings. Before, it was a bit difficult because these videos could not easily be seen and shared, but not anymore.

The spread of funny, educational and astounding videos could never happen to our lives without the presence of the internet. Now we could see how powerful technology in sensationalizing things.

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How to Make YouTube Videos Load Faster

YouTube might be one of the most popular video sharing sites on the Internet, but if you’re trying to view any videos on it & they are taking a long time to load, you’re probably frustrated and annoyed. Fortunately, there’s a simple and effective way to boost the speed of YouTube video loading, by using this simple tutorial.

The first thing you need to do to boost the load speed of your YouTube videos is to make sure that your computer is in perfect working order first. This is first done by closing any programs which could drain your computer’s resources and Internet speed. To do this, you should press CTRL + ALT + DEL and then click on the “processes” tab. This will show a list of programs that are running on your computer right now, and is you should go through them and remove them all. This will allow your PC to focus more on the loading of your videos, and not on the likes of loading Skype contacts or loading emails.

After you’ve done that, you should then test the speed of your Internet. This is done by using an online “speed test” website which you can find by typing “broadband speed test” in Google and clicking on the first link that appears. This will allow you to test your computer’s Internet speed and if it’s under 1mb/s or whatever you’re paying for, you should contact your Internet company to talk about boosting the speed you are getting. Many people don’t have good-enough connections, making their Internet speeds extremely slow.

This should then be proceeded by performing a “cleanup” on your PC with a ‘registry cleaner’. Registry cleaners are software tools that scan through your system and fix any of the damaged settings or files that are making it run slowly. Many computers load up YouTube videos slowly because they have a lot of erroneous registry files which are slowing your computer’s speed. This means that whenever you want to load up one of the videos on your system, it will take your PC longer as it has to read many different files. You should try downloading a registry tool and letting it scan your PC. This will then alert it to all the damaged files on your system, which it should clean out for you, boosting the load-speed of your YouTube videos.

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Easy Video Marketing Strategy

Video marketing is fast approaching becoming a common part of our Internet marketing efforts. If this statement is not true for your Internet business you need to reevaluate a few things.

Here is an easy video marketing strategy any Internet marketer can use to build their business using other people’s videos. To do this you need to understand two things.

  1. First of all you need to have a blog of your own. This makes sense even if you are not going to do video marketing in any way.

A blog allows you to compete on a level playing field on the Internet today. Virtually every successful Internet marketer online uses a blog in some way.

Even Internet marketers who do primarily paid advertising are using a blog as an additional source of traffic and revenue. They are also using videos on their blog.

  1. You do not have to create your own videos to have the benefit that video marketing can offer you. For example You Tube offers videos that you can copy the code for and place directly on your blog.

This is a way to enhance the appearance of your blog and make it more attractive to your blog visitor. Even though you did not create the video you can benefit from it.

Adding videos to your blog helps build your credibility which can lead to more sales for you. Plus using video marketing this way is easy because you can see what the most popular videos are before you even add them to your blog.

Bill Bettler

Money On Command

Bill Bettler has been in sales and marketing for over 13 years. He currently makes a Full Time Living as Owner of Money On Command, an Internet Marketing and Direct Sales Company. He brings a fresh and innovative approach that’s based on the principle of “Attraction Based Marketing”. Born and raised in New York, Bill was previously co-owner of a Mortgage Lending company. Visit At:

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How to Generate Traffic From Videos

The constantly evolving Internet provides us with more and more options for communicating with others. Gone are the days of struggling to reach your target market group. Today it is likely that, with well-positioned marketing strategies, your target market group will contact you. Videos are an efficient and effective means of reaching a large number of your intended customer base.

You can use a video for a more detailed explanation of your products and services. Seeing a product in action or the results of a service can prompt the viewer to contact your business for more information. With a video as part of your Web site, an interested person can read about what your business can offer him or her and then actually see and hear a demonstration of the products and services. Emphasizing how your business can benefit the client in as many ways as possible will help to attract the attention of the client. Appealing to as many senses as possible will increase the chances that a potential customer will contact you and eventually become one of your loyal customers.

A video is your chance to present your company as one that prospective customers will be happy to do business with. Join a local Toastmasters if you need extra speaking experience or some “polishing” of your speaking skills. You will want to convey a sense of security, trustworthiness, and honesty to your video viewers. A presentation that appears to be fake or overly aggressive can turn both established and potential customers away from your business. Ask a friend or business associate for an honest opinion of your video before you publish it on your Web site. The video needs to be as professional as possible and convey enough information to raise the interest of the viewer.

To reach an even larger audience, you can list your video on one of the various Web video directories. Some of the more popular video directories are Yahoo, Google, and YouTube. The title of your video should be descriptive enough to let your intended viewers easily find it and to also set it apart from the multitude of videos on the directories. The video directory that is best for your business will depend largely on the audience you want to attract and the type of products and services you offer. Take a look at the different video directories to make an informed decision of where you want your video to be listed.

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