Viral Video Tips – Getting Others to Share

A video can’t go viral unless its viewers are compelled to share it. But how do you get others to share your video so that your Web site or organization can reap the rewards of viral video traffic? Unfortunately, no magic formula exists, but the following tips can certainly improve your video’s chances.

  1. Make sure the video is easy to share. When embedding your video, make sure that the “share” feature is enabled or provide users with an option to eMail a link. If the video is not easy to share, it will be less likely to go viral.
  2. Start off with a splash! The Internet audience is one with a short attention span so make sure to grab your viewers’ attention within the first five or six seconds. You do not have the luxury of time and a captive audience that traditional filmmakers enjoy.
  3. Keep your video short. Again, because the Internet audience has a short attention span, your video needs to be short – in the three to five minute range. Not only are individuals hesitant to spend much time watching an online video, they are even less hesitant to share a lengthy video with their friends.
  4. Keep up the pace. No one wants to watch three minutes of a talking head. Use a fast pace, different camera angles, cutaways, and graphics and keep your viewers’ attention. Short scenes (in the three to seven second range) and edits lead to a faster pace which keeps your audience interested. Longer scenes, such as those over ten seconds or so, slow the pace down and may even cause your viewers to tune out and click away.
  5. Use upbeat music. Music adds energy to the video, especially music with an upbeat tempo. The beat also helps with pacing and keeping your viewers engaged. Make sure not to infringe on music copyrights by choosing music with a Creative Commons license.
  6. Use your logo or brand with care. If you want your video to go viral, you’ll need to take a more subtle approach to branding. After all, if the video is perceived to be a commercial, it’s less likely to be shared. Think creatively and apply indirect calls to action rather than blatant ones.
  7. Avoid inside jokes. Keep your audience in mind when using humor and ask yourself if your audience will “get it” or not. If the video’s jokes are funny to you and your co-workers, will they be funny to others outside of your industry? Use humor with universal appeal and make sure to test the video on others before posting it.
  8. Create a spoof video. Remember the dancing wedding party that made a fabulous entrance? The dance entrance wedding video received over 25 million hits. A video spoofing this video shows the wedding party dancing into divorce court – and it too has gone viral with millions of hits to date. This doesn’t mean you should spoof existing viral videos, but consider spoofing something familiar such as a popular TV show. Doing so provides audience members with a frame of reference while also interjecting humor into your video.
  9. Take risks with video. This goes back to the talking heads point made in tip number 4. Boring videos don’t go viral! Larger than life characters and actions outside the bounds or normalcy help create viral videos. Don’t be afraid to take your scenes over the top, though use care to ensure that your message isn’t offensive or harmful in any way.
  10. Get moving! Contact RainMaker and let’s start brainstorming. We look forward to focusing the expertise, energy and enthusiasm of our team for your success.

RainMaker is a video production studio focused on positioning your business as the clear and obvious choice in the eyes of your prospects and clients. Visit us at [http://www.RainMakerMC.com]

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