Using YouTube to Drive Traffic to Your Website

If you are looking to drive more traffic to your website, you are missing out on a lucrative resource if you are not currently a member of YouTube. This article outlines what YouTube is and how it can help to direct traffic to your website.

What is YouTube?
YouTube is a website that is free to use where users can upload, watch and share videos.

How YouTube Can Help to Drive Traffic to Your Website
There are many ways that YouTube can help more qualified buyers to make their way to your website. YouTube already has a right search engine rank. If your website is new, your ranking is probably not very good yet. Posting videos on the highly viewed YouTube can increase your brand awareness. YouTube offers you the chance to put your user name and a link to your website under your video. Every person who watches your video will also have a chance to click on your website. If you make a really creative video, it can go viral wind up all over the web on popular sites like Facebook and Twitter. If this were to happen, you would see an immense spike in website traffic.

What Kind of Video Should You Make?
There are several kinds of videos that you can make for your business. Making a comedic video is always a good way to get a lot of views. If you can find a way to make a short clip that clearly displays your product, but also has comedic dialogue people will want to share your video. If that seems a little overwhelming at first, you can start out by putting up-tutorials on how to use a product. You can also make a video of you giving a few industry tips and tricks. Although the second two options are not as likely to viral as the first option, you will still get some hits on your video from people specifically targeting what your industry has to offer.

Be Friendly on YouTube
Have a link in your YouTube user profile to your company’s website. Take the time to engage with other YouTube users by making positive comments in their videos. The user may start a conversation with you and click on your profile where they will find the link to your website. Once that user finds you intriguing, they will most likely click on your website link to find out more about you and what you do.

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