6 Ways to Make a Video Go Viral

Everyone has seen the almost overnight success of a viral video, but are they really overnight successes? What really happens to videos to make them go viral in a short amount of time? If you want your videos to be successful and even go viral, you need to know that most viral videos do not find success as soon as they are put online. There are a few things you can do to increase the chances of your video to go viral.

You need to push for your video to be seen. This does not mean just submitting it and sharing it with a few friends. You need to submit your video to many different sites that would be interested in its content. You need to send your video to friends of friends and anyone that you can think of. Those people need to be enticed to share your video, too. Your video has to be plastered all over social networking sites and forums to gain momentum.

Post your videos at the beginning of the week. Many people start watching online videos during the week when they are bored. They may do it at work, on the subway, or on a break. Your video needs to be seen throughout the week to gain views. If you post your video on the weekend when others post their videos, they might get lost in the mix. Anyway, many people are busy on the weekends and may not be spending as much time on the Internet.

Make sure your video is something that will interest people.Your video will find the most success if it touches them in the right way, if the video is funny, or if it shares something completely unbelievable and shocking. You do not want to offend your viewers, and you definitely will not gain viewers with obscure and uninteresting things. Make sure your video is interesting and polished before submitting it online.
Shorter videos will be watched more than longer videos.No one wants to sit through a video that is full of extra and unimportant scenes or minutes. People want to get right to the point. Edit your video if it is too long and take out anything unnecessary. The most viral videos are often very quick and short. Do not make your video a long and drawn out process.

Make sure your video has a catchy title. The title will be one of the first things that people see. If your title isn’t interesting, then people will not want to see your video. You can have the best video in the world, but if your title does not reflect that then no one will click to see it. Take your time to come up with a suitable title and ask friends for suggestions if you are stuck. A title that is short and to the point is often the best.

Do not be afraid of criticism. There may be people who do not like your video. Remember that the more people talk about your video, the more exposure it is getting. Let people talk and have their opinions, and do not respond to people who try to say hurtful things. Let the video speak for itself and keep it in the spotlight. You will not be able to please everyone, so let the negative aspects go and focus on the positive.
It may take several tries before your video gains momentum, but never give up and keep promoting your content. Eventually all of your hard work and planning will pay off, and you will get the recognition that you deserve.

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10 Creative Ways to Send Your Video Viral

No matter what the size of your business, if you are using video to promote it, you will undoubtedly love your video to “go viral”. Going viral means that it comes infectious enough that people are sharing your content eagerly with one another and doing all the hard work of distribution for you. It’s the fastest means of seeing a traffic surge for your site and can be one of the most to see a surge of traffic and interest and it can be one of the most effective marketing tools you can have. If you want to harness the power of viral marketing, utilize these ten methods to create the buzz and interest that viral videos generate:

  1. Be Original: Pick a unique and create approach that hasn’t be done before. One way of doing this is to play off current news, trends or interest that will give your video a unique spin on whatever is going on in the news right now.
  2. Give Them What They Don’t Expect. Make sure your video should have at least one element that will shock or surprise people. People love sharing this kind of content with others.
  3. Stay Away from Industry Buzzwords: Your audience won’t care about corporate terminology or fancy dialogue. Keep the tone friendly and accessible.
  4. Don’t Attempt to be “Cool”: Trying to be cool (and failing) is one of the fastest way to guarantee your viewers will turn away. They’ll consider you insincere. Stick to what you know and be who you are.
  5. Keep it Short. The best viral videos are almost always short and sweet. They usually only last a minute or two, providing a quick laugh, insight or surprising experience that people can watch, share and the more on to something else. Most people won’t wait around very long for the kicker if this video is too long.
  6. Use Humor. Laughter is a compelling tool, that both attracts people and creates a feeling of trust at the same time. If you make them laugh, they will want to share the humor with others.
  7. Be Creatively Different. Take an everyday chore and make it outrageous. Make something so ordinary appear so different that you jolt peoples attention as they watch the unexpected.
  8. Be Homespun: Being visibly “amateur” (as opposed to “amateurish”) can be a positive thing. You don’t need high quality production to make a great viral video. Having a homemade feel can work to your advantage by making you look more real and accessible.
  9. Remember Your Brand: What do you – or your company – do best? Find a way to highlight that or make people remember that through the course of your video. Don’t stray too far into the realm of “viral just for the sake of being viral”. You don’t want to be the Super Bowl commercial that everyone talks about as being sensational, while nobody remembers what it was for.
  10. Keep It Snappy. Make sure the content move quickly. Extended explanations, boring dialogue and slow action will make your viewer switch off and move on. Don’t try to include too more content in your video at the expense of your audience’s attention span. Let your website or linked content share the all the other details.

Interested to learn more about how you can use social networking tools effectively for your business? Learn tips, tricks and techniques for Facebook, Twitter, LinkedIn and other popular social media sites by subscribing to a FREE e-Course. Learning how to effectively use these sites can help skyrocket your business success!
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How to Make a Viral Web Video

When creating a potential viral video, there are a few items that you need to be aware to ensure you are giving yourself the best chance for video stardom. If anything is true, it’s that no video is guaranteed to go viral on the web. Many companies have tried, using massive advertising budgets, only to get a few hundred views from all their efforts. So even though there is no guarantee, if you follow the advice below, you are increasing your odds that you’ll have a web phenomenon on your hands.

Content

The content of the video is the most important part. In order to motivate someone to share your video with friends and family, the video must elicit an emotional response. Be it a belly laugh or complete bewilderment from seeing something amazing happen, creating an emotion in your viewers will cause them to want to show this video to their connections to share the emotion they felt. A few items to keep in mind are be original, be yourself, you have something to offer that’s unique to you. Don’t try to copy other viral content as it is never as good as the original.

You should also be entertaining, don’t just pitch your product. People want to see the human in the videos. For example, if it’s a video resume, talk about some of your hobbies or things that you are passionate about outside of the office and perhaps capture some video of it. If you are just getting started and plan to make a series of videos, plan on being more entertaining in the beginning to capture more of an audience early. Once you have earned their trust and comfort, you can begin to focus more on the purpose of the videos.

Title and Screen Shot

Almost as important as the content are the title and screen shot of the video. The title and the screen shot are what people are going to see first when presented with the possibility to watch your video. The title is also what the search engines will use when determining which videos to display in a search. Most people are unaware that YouTube is the second largest search engine service after Google. Google will also return videos for some searches completed on Google itself. So you must balance between having your video be discovered from the search engines for a popular keyword while also creating a title that compels people to click to watch the video. Think about what titles create the desire for you to click and watch in your specific industry. You can also browse videos on YouTube or other video sites and see what type of titles are receiving the most clicks and views, then mimic that type of title for your video.

Also take some time to decide on the best screen shot to use for your video. Most video upload services will give you the choice of what snapshot of your video to use for display. Pick an image that creates wonder in people who will want to start the video to see what’s happening in the image.

Length and Distribution

In terms of length, keep your video short! Or at least get to the good parts (the hook) as early as possible. The attention span of most people these days makes it hard to keep someone interested when a video stretches beyond two minutes. Shorter is even better. You would be surprised at how much you can squeeze into a two minute video. So when filming, film as much as you can but edit your footage down to below two minutes if possible. Services like YouTube have a maximum of 15 minutes per video but hopefully you video will be well below that time limit.

Other services you may want to consider are Vimeo and Facebook video. The more places you can place your video, the more chances you have of someone seeing it. Aggregate services like TubeMogul allow you to distribute your video to multiple services (including YouTube and Vimeo) with a single upload.

It is also important to remember to place your video on Facebook. Facebook has a massive user base and people can easily share your video with their friends inside the Facebook network. You can upload it to your regular account for your personal connections to begin viewing or place it on your Facebook Page. You can also consider placing the video in both places so that it gets the most exposure, although some of your friends who are also fans of your page will see it posted twice. You can either upload your video directly with Facebook or just use the YouTube link. I would recommend uploading to YouTube first and using the YouTube link to place it on Facebook. This will keep the views recorded on YouTube from each Facebook view. The more views you get on YouTube, the more YouTube and Google will see your video as popular therefore returning it in the search results more often.

So again, there is no guarantee that a video will go viral. Following the practices above to include having unique and emotion causing content, having a compelling title and screen shot, and ensuring the video is easy to find around the web, will give you the best chances at your video becoming the next viral sensation!

Scott McIntosh

Need help with a marketing video? Contact Nashville marketing firm, Lovell Communications, today!

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