Everyone is aware that YouTube is a revolutionary online video sharing site that allows millions of users to post and view videos, irrespective of their location and time of the day. But that is not its only benefit- YouTube can also be used as a tool for generating revenue, both directly and indirectly. Here are some ways by which you can get more views on YouTube and benefit from it.
Monetizing your video
When your interesting videos on YouTube go viral quickly, you may become eligible for a revenue sharing opportunity from YouTube. This means that every time someone clicks on an ad on your video page, you get a cut of the revenue made by the site. Your earnings will be added to your Google AdSense account.
Promoting your business
You can also use YouTube as a marketing tool. If you want to promote a product or service, you can post appealing promotional videos related to your business on YouTube. Visitors who watch your video become sales leads and your product/service benefits from greater visibility.
In both these cases, the key to success is the same – increasing the number of views of your video. And the simplest way to achieve this is by improving your YouTube video rankings so that your video appears among the top results when people search for a related keyword.
How to increase YouTube views
The title of your video is what captures people’s attention. A video title with spelling mistakes reduces its credibility, especially if it is a video which is meant to be informative or educational. The relevance of the title to the video content is of paramount importance, as people choose the video they want to watch based on what the title of the video suggests.
Pick an attractive thumbnail that is most relevant to your video. People should get an idea of what they can expect to see in your video with just one glance at the thumbnail.
For your video to get picked in searches and to be featured with other relevant videos, you will need to use tags. Pick words that best describe the content or theme of your video to make it more relevant.
Video content and style are two crucial aspects, which can help you get more views on YouTube. Your video content will depend largely on the theme of your video and the kind of audience you intend to communicate with. If your content and style of making the video appeal to the audience, then you will surely get many hits.
Quite often, long videos lose the capability to retain their audience’s attention. Initially, you can create videos that are two to three minutes long and as your audience gets familiar with your style of communicating, you can increase the video length. In addition to this, make sure that your video is well edited to make it more interesting and appealing to viewers.
It is not a difficult task to get more views on YouTube, provided you understand your target audience well and upload quality videos under the appropriate categories. In time, you can also consider revenue sharing opportunities with the site and get monetary benefits.
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