Effective Viral Video Marketing

Viral video marketing is one of the many ways to promote products and services online. Marketing in this manner requires effective marketing strategies because videos do not go viral overnight. Even though the content of it is good, you can never be sure that your video will become an instant success. The content is essential to generate traffic but it does not usually make the videos go viral organically. Here are some ways on how to effectively run a viral video marketing campaign.

Making the Video

When you make the video, you do not only consider content. You consider all aspects as well to ensure that it appeals to your audience. A tip in viral video marketing is to make it short but very interesting. Create a video of about 30 seconds. Cut large files into small manageable ones. Short videos do not take away the attention of your audience. They are also easy to download, share and view.

You might also be very eager to advertise through viral video marketing. But your audience might not appreciate all the sales talk unless your video is exceptional. Instead of directly selling, make it funny or helpful to your audience. Also make it very interesting that your audience would think it “cool” or worthy of sharing to other internet users. You can also make your audience curious and wanting to investigate more about your product and services through your videos.

Getting Hits and Views

In viral video marketing, it is not enough to make a very good video. You also have to be very good in attracting the audience to watch them. For example, YouTube hosts around 10,000 or more video posts every day. And to make it go viral, you have to get around 100,000 views to the video.

The key to getting the most number of hits in YouTube is by getting your video to be on the main page of YouTube. If you can make it get into the list of the Most Viewed Videos, your video is in a very strategic place. Many YouTube viewers are more likely to click the videos posted on this list.

A strategy in viral video marketing is the posting of your video as embedded file into websites, blogs, forums, social media sites and e-mails of thousands of people. You can pay bloggers to post them on their pages. You can create accounts in Facebook and post and share your videos. Get your friends and relatives to view it on YouTube within the crucial 48 hour period after posting the video. The more hits within this window period, the more likely it is for your video to land on Most Viewed Video.

Optimizing Heading and Thumbnail

Another strategy in viral video marketing is the optimization of heading and thumbnail to attract traffic into your videos. Usually, when internet users go to YouTube or search engines, they usually see a thumbnail with a title on it. Thumbnails and a catchy title are more likely to persuade internet users to click and watch your video.

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