- Keep It Short and Sweet
Our attention spans are shorter now than they have ever been. This is why you should get to the point of your video early on.
Try to make your video as short as possible without missing out on the key points you’re looking to get across to your audience. The length depends on which social media platform you’re using, but as long as you keep it entertaining for the majority of your video, you’re bound to keep your viewer’s attention.
For example, TikTok only allows creators to make videos for up to 3 minutes. When you’re competing against millions of 15-second videos on an app that’s designed for users to endlessly scroll, your 3-minute video might not go viral.
- Have a Clear Point
What’s the point of your video?
Are you trying to make people laugh? Do you want to inform them about a topic you’re passionate about? Do you want to share a story near and dear to your heart?
Having a niche is a great way to make sure you’re reaching a specific audience.
It also helps if you’re super passionate about your niche. Not only will your audience be able to tell, but it will make the video creation process way more fun for you.
- Stay Relevant
On social media, trends come and go in a matter of days. Make sure your video is relevant to what’s going on in the news, pop culture, or internet discourse.
If you see a TikTok or YouTube trend, there’s no shame in joining in on it. Just make sure you add your own spin to it—that’s what will make you stand out from the rest.
- Try to be Relatable
Viral videos heavily rely on sharing. Your viewers will share your video with their friends and family if they connect with it.
Being relatable boils down to being your raw and honest self. In the end, we’re all human and have never had a unique experience. Use that to your advantage and connect with your audience.
Do you have a specific pet peeve? Are you feeling particularly isolated and want to reflect on your feelings? Just talk to your camera like it’s your friend. People are bound to relate, find it funny, or empathize with you.
In the end, all we’re looking for is human connection.
- Be Consistent
The chances of making a viral video on your first try are pretty slim.
Don’t be discouraged, it’s a perfect opportunity to find your niche and grow your audience.
Try posting on a consistent schedule multiple times a week. You’re bound to get more views if you post more frequently and consistently. And who knows, maybe the next one you post will go viral!