How to make a viral video on social

A step-by-step guide on how to make a viral video on social
Videos can go viral on a variety of different platforms. But what goes into creating a viral video in the first place? And how can you ensure the largest audience possible sees your video content?

Sprout’s video team is well-versed in creating video content that reaches large audiences. Here are some of our expert tips that you can put towards your own video production and optimization.

  1. Pinpoint your goals
    Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.

Are you looking for brand awareness? Hoping to grow your online following? Or do you want to generate conversions?

Each purpose will require your team to create different videos for audience members at different stages of the funnel. Know your goals before you begin production.

  1. Know your audience
    If you don’t know anything about the people you’re targeting, your video will fall flat every time. To create a piece of content that will perform well with your target audience and beyond, you need to know what will resonate with them and make them want to share your video.

One way to understand your target audience is to create social media personas and an empathy map. These will give you insight into what will grab your audience’s attention and what they look for online.

  1. Start with a brief
    Plan everything out thoroughly and create a creative strategy brief and a storyboard. This will shed light on your actual goals, key messages, tone, length, distribution channel and more.

A good brief helps align messaging and a video’s overall purpose from the content team all the way to the video production team. This way all of your content will be cohesive and have the same overall vision, strengthening your brand. Here are a few sections your brief might include:

Working title: This will help guide the overall concept.
Description: What do you want your video to be about? What is its purpose?
Key items to include: Are there specific points you need to hit in your video?
Related content: What related content do you have that you can reference, or include?
Competing content: Who are you competing with?
Platforms: What platforms will this be shared on? What versions do you need for various platforms?
Video format: Will this video be filmed vertically? Horizontally?
Keywords: Especially important for platforms like YouTube that have an SEO-driven search element.
Important hashtags/mentions to include: Important for trends and partnerships.
Calls to action: Are you asking your audience to do something?

  1. Start strong
    Every good viral video grabs attention immediately. The best way to do this is by using the word “you” within the first five seconds of your video—research shows if your video uses language like “you” or “your” in the first few seconds, you get a higher retention rate.

Other ways to start your video for maximum results include:

Create a plot twist or be unpredictable
Create a “hook” at the beginning: ask a question, introduce a list etc.
Make your content #relatable
Engage your viewers’ emotions
Incorporate attention-grabbing audio/music clips
Forget about being promotional

  1. Tell a story
    Content is all about storytelling. As viral videos skew shorter, you want to tell a compelling story in a short amount of time, by choosing a universal context for your creative concept. For example, the context of “Monday Mood” is universal and doesn’t need much time to explain.

Play to tropes your audience knows so you can jump right in without much backstory. This is a great way to create relatable content your audience will enjoy and will want to share with friends and family. It’s also a great starting point to upend expectations and to grab attention.


12 Tips To Go Viral On YouTube 2023

1. Make Unique Content
You know more than 500 hours of videos are uploaded on YouTube every minute. And if you want to know how to go viral on YouTube 2023, then you need to make unique content.

2. Keep It Short & Sweet
With Youtube shorts and trending Instagram Reels, the attention span of the viewers is very less. The duration of the video is the key point to get across your message to your viewers. So, how to get a Youtube video to go viral, the answer is to make compelling short videos to grab the audience’s attention.

3. Share Your Content Over Social Media
Social media gives you and your videos the biggest shoutout it needs. Keep sharing your YouTube videos on social media and learn how to make a video go viral on YouTube.

4. Create Relatable And Emotional Videos
If you want to know how to make my song go viral on YouTube, then this is one of the easier ways to make your songs go viral on YouTube. The audience likes something that is relatable and emotional hence this is one of the most important steps in going viral on YouTube.

5. Reach Out To Content Creators
Reach out to creators who make videos in your niche, you can ask them to share tips on how to make a video go viral on YouTube. Also, you can collaborate with them and in return, this will help you to get subscribers to your YouTube channel.

6. Know Your Target Audience
If you don’t know your audience well, then all your hard work is going to be at stake. Hence you need to know what your audience is interested in. Then you can make videos accordingly that will help you to get views on YouTube.

7. Play With Keywords
As you know, YouTube is a search engine; hence you need to optimize your videos by using keywords in your YouTube title, descriptions, and YouTube tags. You can use vidIQ and Tubebuddy to search keywords because that is one of the easiest ways how to make a video go viral on YouTube.

8. Make Quality Content And Be Consistent
If you want to know how to go viral on YouTube 2023, then you should know that consistency is the key. Post your videos consistently and make quality videos that will either educate or entertain your audience. You can get sponsorship for small channels and add the sponsor links in the description. You can also organize giveaways that will help you to attract a lot of attention on your YouTube channel.

9. Create Shareable Content
If your content is loved by your audience, they will definitely share your content on social media or with their family and friends. This is also one of the best ways to get views on YouTube.

10. Tap Into Trendy Topics
To go viral on Youtube, focus on creating content that is trending at the moment and appears at the top of the search engine. It is essential to join the bandwagon as the competition is immense, and attracting viewers based on trending topics can help you attract some eyeballs and help the video go viral.

11. Enticing Thumbnail
There is absolutely no one formula that works for all YouTubers. An interesting video thumbnail can encourage viewers to watch the videos. Creating thumbnails that are specific to the video’s content helps increase views. Additionally, adding subtitles and videos in the playlist makes the videos accessible to different people and hooks them up on your channel, compelling the viewers to watch other videos too.

12. Conclusion
Now that you know to get Viral on YouTube, go ahead and try these tips! Let’s get you trending on YouTube! It is a combination of various techniques that make a video go viral. But everything boils down to being consistent, understanding your target audience, and create videos which are liked by the audiences.