According to the Internet Architecture Board or IAB, more than 30% of advertising budgets has been poured into display ads and TV commercials. Yet, the revenues from these advertising techniques continue to decline. In comparison, advertisers who choose online video marketing spend only around 6% per year on video ads shown through streaming video content. However, they registered conversion rates as much as TV ads or even higher. With such high ROI, advertisers often wonder why online video ads work effectively.

Online Video Marketing Combines the Best of Both Worlds

Truthfully, TV spots have higher production values compared to animated Flash ads or banner displays. This is why embedding a video ad into a banner or the content itself seems to work best in catching a viewer’s attention. Although they cost more to produce than a CGI ad or an animated video, these rehashed TV commercials are currently being inserted into videos as pre-roll or mid-roll ads. Some users were reported to skip the pre-rolls, but more viewers complete watching mid-rolls frequently.

Online Video Marketing Crosses Multiple Platforms

People access these video ads not only through their desktops and laptops, but also via mobile phones and tablets as well as TV screens and game consoles connected to the web. Suddenly, the audience of these ads doesn’t only consist of those who stay at home and watch television. Anyone with a device capable of accessing the Internet can see these ads whenever they pop up on a webpage. Also, the software used to play the videos seems compatible with any platform or operating system.

Online Video Ads Appeal to a Wide Cross-Section of Viewers

The general perception that only teenagers or viewers in their early twenties watch videos online or access them via mobile devices is not true anymore. Because of the widespread use of smartphones and tablets, many people in their thirties and forties are also watching short films, animated shorts, and music videos online. This older demographic is more likely to buy a product compared to the adolescents who don’t earn yet.

Interactive Online Video Ads Increase Brand Awareness and Improves Conversion

The most effective among video ads on the web are those with interactive components. Ads that encourage users to watch and rate in exchange for coupons or a surprise gift raises completion rates, which in turn improves brand awareness. In case these viewers were already interested in the ad’s product or subject, then watching the ad simply enhances its conversion into sales. Whatever the advertisers’ goals in their marketing strategy, online video marketing seems to be an effective solution.

Advertisers seem to be more comfortable with combining the high production values of TV commercials with 15-second online video ads. Check online video marketing in here for more info on how you can syndicate your video ads via a global network of video hosting and publishing sites.

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By pbindo