In YouTube alone, these figures can already impress you: second biggest search engine after Google, one hour of video uploaded every second, over 400 billion videos viewed everyday, over 800 million unique users each month, over 3 billion hours of videos watched each month, and more video is uploaded to YouTube in one month than the 3 major U networks created in 60 years. With all those statistics, who would not want to leverage on this medium?

In addition, when a video is present on a product page, customers spend 9% more time in viewing the page than when no video is in there. Statistics also show that 60% of respondents said they would rather watch a video than read texts in a webpage. Also, 22% said they generally like watching videos more than browsing texts for information about a product or service.

Furthermore, 75% of all executives said they watched work-related videos on business websites at least once a week and more than 50% use YouTube to watch those types of videos. Also, in a survey made by Forbes in October 2010, 65% of U.S. executives visit a vendor’s website after viewing a work-related online video.

With all those statistics, it is presumed that you have come to understand how crucial videos are in a business website today. Video production companies summarises the reasons for having an online video as follows:

Clients want videos. They enjoy it more than reading texts. If you do not give it to them, your competition will.
Videos provide more content in less time. Watching a video only consumes so little of your customer’s precious time. This is the reason also why they would rather watch than read. According to Dr. James McQuivvey of Forrester Research, a minute of video watched equals to 1.8 million words of read text. You can communicate so much information in a short period of time.
Branding. Being complex as it already is, videos help you further shape your brand and convey emotions that you cannot do with mere written words.
Various uses. Videos can be used not only in the business website but on other channels, offline presentations, email marketing campaigns, and on TV in waiting rooms.
Website quality. Videos add to the quality of a website and make it look more professional.
Videos show your personality and profile thus building your reputation in your chosen niche.
Videos are crucial for the future. Online video production recognises the need for one for online business success.
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By pbindo