Video marketing is the most important aspect of any online advertising campaign. Videos are the best way of creating brand awareness for any business. All video production firms work very hard on every video. However there are also some problems with online videos. This article describes the top ten problems with online videos.
1. The whole world uses the internet. The internet has become a very important part of our lives and 90% of the people surf on net at least one hour every day. It is for this reason that a lot of importance is given to online advertising. Many people like to watch videos online, but at the same time there are people who work on the internet for professional reasons. People surfing the net for studying, share trading etc may not be interested in watching long videos. For them, videos can cause a lot a lot of frustration.
2. There are some sites where no user control is offered while the video is playing which means that the viewer is left with no option other than sitting and watching the video.
3. Although every video production creates online videos that are interesting and communicate the information effectively, many people still prefer the traditional way of reading articles, blog posts, news articles etc. They are generally not happy watching a short video.
4. Some people do not have a fast internet connection and sometime the software in the computer is not compatible with video players as a result of which they are not able to watch the video.
5. Video marketing is a cost-effective way of promoting a business, in spite of that many companies compromise with the quality of the video to save money. What they do not realize is that how frustrating it could be for the viewers to watch a video with poor audio or video quality. It is highly recommended that a company should employ a professional production company to take care of online advertising tasks.
6. Sometimes there is a problem with the web server. Some web servers are not able to handle too many concurrent users as a result of which the users are not able to view the video and they move on to some other site.
7. Many times people complain that the audio is not in sync with the video which can be quite frustrating for the viewers. A good production company will ensure that there is no fault with the video before submitting it to video sites.
8. There are many video websites and many cases of copyright infringement have been reported. This means unlawful use of content which has been covered under the copyright law.
9. One should be very careful about where the video is being promoted. There is no point promoting a product in geographical regions where nobody will be interested in purchasing the product, it is a complete waste of time, money and effort put in by a production company or a video studio.
10. It is a common practice now to display online videos in small window sizes. This has a negative impact on the quality of the video. Since, the size for which the video has been encoded is more than the size of the window, the quality of the video deteriorates.
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