The power of video can not be denied. It influences people unlike any other marketing channel available. In the past, videos were only available on televisions and at movie theaters. But now, video has been implemented on the Internet, and as a result the power, the influence, and the reach of video as grown substantially. What does that mean for Internet marketers? Its an incredible opportunity to use video marketing to increase your traffic, leads and sales. Online video marketing isn’t going to be a short term fad either. Videos will continue to be watched and uploaded everyday until the end of days. With more people getting faster Internet connections, videos will become the number one choice preference for information distribution. Really think about, would you rather read 10 or so pages of information or watch a 5 minute video presentation. Most would choose the video when compared to reading. That’s where Internet marketers come in. If you want to promote a product, service or whatever, Internet video marketing is an excellent route to take. One benefit that videos have over other traditional marketing channels is that its has the viral edge, say over articles, free ebooks and others. The Internet itself is a viral place, where websites continually share and provide information. But only with videos, the speed at which they are picked up, shared, and distributed is unparalleled to any other. Viral video marketing is a great way to get the word out about something. If your video is entertaining to watch, then it will spread around the Internet faster than one that isn’t entertaining. Make your video funny or something based on a big event or situation or even make it controversial and your videos will get more plays in less time.

Let’s backtrack. In the beginning, when the Internet was still young, Internet connections were incredibly slow. Simply clicking a link required great deliberation because once you’ve clicked it you would have to wait for a considerable amount of time until the page completely loads. The thought of using video during those times would be a big mistake because it would take viewers a full day to watch one. Of course, Internet connection speeds began to improve and the ability to watch videos without waiting a third of your life became possible.

The first time television became available to the general public was around 1930. Is television in use today? Yes, more than ever. In fact there are more television owners now than there were yesterday. Video on the Internet can be considered a transition from television. Will people ever stop watching tv? Maybe when holograms (its possible) become available and televisions go out of production, but that’s highly unlikely. Nevertheless, video will never go out of style. Videos are here to stay just as the Internet is here to stay. And as long as Internet connections continue to improve, video on the Internet is also here to stay.

The cost of advertising on television can range from a few thousands of dollars to as much as you want to spend. The cost to advertising via video on the Internet is free! Sure you can pay to advertise via video on the Internet, but free video marketing can be just as effective at driving sales, visitors and leads as paid video marketing. People will always watch videos, whether its on television, holograms, or on the Internet. 9 out of 10 people will prefer to watch videos than read, so give the people want they want. As an Internet marketer, you must incorporate video marketing into your arsenal because videos will never die. Thus, Video Marketing Will Never Die!

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