Using Video for Marketing

Video is not just here now, it is also the future. There are so many video sites that will host your video. If you want to increase your website conversions then you need to be using video for marketing right now.

Most of us casually watched a video online if it were displayed on a web page. Typically news sites held informative videos which proved to be of value for many. However, one website came along which revolutionised the way we watch video online. That site is YouTube and today it has reached the enviable position of being the second most popular search engine.

Using video for marketing business

Do you have a business, product or service that you would like to promote? It has been proven when using video for marketing promotion purposes, the number of subscribers you obtain and the conversions that follow will increase significantly. This is due in no small part to the fact that people just love to watch video as opposed to read text.

Sales copy has a tendency to be long these days and essentially people want to know two things: What is the product going to do for them and how much is it going to cost. When we are faced with reading long sales copy we tend to scroll to the bottom to find out the details we are concerned with. On the other hand, a two minute video that conveys the same thing has more appeal.

The power of video marketing

Have you ever watched one of those shopping channels? Take QVC for example. Notice how the seller is very persuasive and uses clever word play to make you really want the item. Phrases such as “Imagine what your life would be like if only you had this product”. In the same way you too could sell your product using this tactic. Your sales copy can be converted into a video and the same persuasive words could be applied in this way. There is not even a need for a person to be present on camera. This is how you could be using video for marketing great products and services.

Make money with video marketing

You can have the best product or service in the world, but it is useless if nobody knows about it or buys it. This is another reason as to just why you should be using video marketing in your business.

You need more clients and as soon as they see your website link in your video, you have given them the green light to check out what else you have to offer. If you have an opt-in box on your website then there is a good chance they will end up subscribing. Once they subscribe there is every chance they will buy from you. You can certainly make money with video marketing this way.

Conclusion

Video will enable you to take your business to another level. A video sales page will engage the viewer and tempt them into finding out more about you. If you are not doing it already then now is a good time to start using video for marketing in your business.

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Article Source: https://EzineArticles.com/expert/Paul_Roger_Barnett/279463

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